About

Happily Ever After is a family-owned classic toy and doll shop located in the heart of  Antique Row in Philadelphia, Pennsylvania.

For the Doll Lover:
For over a decade, collectors from all over the world have found their doll collecting needs fulfilled at Happily Ever After!

Fine artists and companies represented include: Robert Tonner, Helen Kish, Berdine Creedy, Maggie Iacono, R. John Wright, Jozef Szekeras, Doug James, Heidi Plusczok, Nancy Wiley and Jason Wu.

Happily Ever After is a trip down memory lane for many a collector with dolls by Madame Alexander, Barbie, Ginny, Nancy Ann Storybook, Toni and many more.

For the Storybook Lover
Smile as you pick up playthings featuring your favorite literary characters such as: Curious George, Raggedy Ann & Andy, Madeline, Eloise, Winnie-The-Pooh, Little Prince, Alice In Wonderland, Where The Wild Things Are, Eric Carle, The Wizard of Oz and a variety of other literary friends.

For Baby
Happily Ever After will delight both your new arrival as well as the toddler with toys you’ll remember: jack-in-the-boxes, pull-toys, stacking and alphabet blocks, Golden Books, Sesame Street and more.

With jack-in-the-boxes, puppets, puzzles, tin and wood toys, teas sets, jewelry boxes, Playmobil, LEGO, paper dolls and more, we hope that somewhere in the store  you will find that unique toy to make you happy.

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